Search results for "Communication campaign"
showing 10 items of 11 documents
Impact of Communicative and Informative Strategies on Influenza Vaccination Adherence and Absenteeism from Work of Health Care Professionals Working …
2019
Every year, about 20% of health care workers (HCWs) acquire influenza, continuing to work and encouraging virus spreading. Influenza vaccination coverage rates and absenteeism from work among HCWs of the University Hospital (UH) of Palermo were analyzed before and after the implementation of several initiatives in order to increase HCWs&rsquo
Co-Design of an Online Campaign for an Inclusive Community: Languages, Images and Participation
2022
This volume shows how communication matters in building our perception and imaginary about groups of people that are different form “us”. The difference between “us” and “others” is totally cultural and represents an obstacle to integration. To avoid the extreme effects of radicalisation, we can promote social campaigns based on two important features: participation and awareness about (counter-)narratives. This book discusses the good practices built in the European project Oltre, devoted to preventing the radicalisation in second generation Muslim youth. It will serve to push the reader beyond common sense and prejudice, towards the future citizenship of Italy, Europe and the whole world.
Analysing the effect of public health campaigns on reducing excess weight: a modelling approach for the Spanish Autonomous Region of the Community of…
2012
Abstract Excess weight is fast becoming a serious health concern in the developed and developing world. The concern of the public health sector has lead to the development of public health campaigns, focusing on two-fold goals: to inform the public as to the health risks inherent in being overweight, and the benefits of a change in nutritional behaviour. Recent studies indicate that the effects of the average public health campaign on the target community is around 5%. In this study we aim to quantify the effect of different public health campaigns on lifestyle behaviour in the target populations in order to bring about weightloss in a significant number of people over the next few years. T…
Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns
2021
Communication campaigns are commonly used in the traffic and road safety sector to raise public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly few of these communication campaigns evaluate their effectiveness in a formal and comprehensive manner. The core aim of the present systematic review is to identify the type of studies that evaluate the effectiveness of campaigns in this sector, in order to identify and contrast their main findings. This systematic review followed the PRISMA methodology, by means of which the relevant articles based on the search term were identified. A total of 613 indexed articles were filtered, and a final set of 27 a…
Creativity, Comparison and Sharing in the Co-Creation of the Communication Campaign
2022
In the fourth chapter the evolution of Oltre's online campaign will be transversally analysed, focusing on the path of awareness acquisition by the second-generation youth involved in the co-creation process of the campaign. Afterwards, we will be analysing in detail the backstage of the creation of content. Through the participatory method, we will be highlighting how the content creators of our campaign selected the themes and the perspective from which to deal with them. We will be underlying how the content creators dismantled the circulating representation and built a counter-narrative or an alternative narrative and converted the idea, through a process of creative co-construction, in…
Public communication for addressing violence against women before and during the Covid-19 pandemic. A comparative analysis of the national communicat…
2021
This paper aims to explore the contribution provided by these campaigns in the two Countries to prevent and combat the “double emergency” of male violence against women under the Covid-19 pandemic.
'Where Have I Heard It?' Assessing the Recall of Traffic Safety Campaigns in the Dominican Republic
2021
Although traffic crashes are the eighth leading cause of death in the world, and are linked to vehicle and infrastructure-related factors, crash-related fatality rates are much higher in lowincome countries. Particularly, the Dominican Republic is the country with the highest accident rate in the whole American continent. Therefore, in the past few years, public agencies have been developing different measures aimed at reducing traffic fatalities, including road safety campaigns. The aim of the present study was to assess the recalling of such campaigns among the Dominican population, which may serve as an additional indicator to evaluate their effectiveness in this and other countries of t…
INCLUSIVE DECISION MAKING: THE ONLINE COMMUNICATION CAMPAIGN AS AN EXAMPLE OF PARTICIPATIVE POLICY
2022
For decades, national states have confronted various challenges to the democratic form of government. In such a highly complex frame, the question is, can public participation to policymaking still be a way to reach a more effective governance? In this chapter, I will attempt to demonstrate how inclusive bottom-up decision-making could improve the results of single projects and of wider European public policies. In the first part, I describe the European frame in which inclusive policymaking was born; then, in the second part, I analyse the Oltre project and its results as an example of participatory practices.
The Co-Design of a Counter-Narrative Social Campaign: Second Generation Youths Against Radicalization
2021
This paper deals with the OLTRE project (ISF - DG Migration and Home Affairs, EU) funded for preventing the radicalization of the second-generation of migrants in Italy. This essay aims to study the production of an online communication campaign co-designed by second-generation youths. The four Universities engaged in the project, in order to collect the issues for the campaign made an in-depth sociological research and an interdisciplinary social network analysis. We will present the results of the non-standard field research. Starting from the different dimensions of the risk of radicalization proposed by the kaleidoscopic overview of risk factors (Sieckelinck and Gielen 2018: 5; Ranstorp…
Il contrasto all’odio e alla disinformazione in rete. Prime evidenze dalle campagne del progetto COMMIT
2023
Negli ultimi anni l’Europa ha dovuto affrontare le conseguenze di una crescente propaganda estremista, radicale e terroristica, che sempre più spesso trova spazio nei social media. Il contributo descrive il progetto COMMIT (COMMunIcation campaign against exTremism and radicalisation) che ha sviluppato, tra il 2020 e il 2022, una serie di attività di ricerca e di intervento con l’obiettivo, da un lato, di mappare il fenomeno della radicalizzazione online nei quattro Paesi partner (Italia, Grecia, Austria e Paesi Bassi) e individuare le caratteristiche dei gruppi più vulnerabili, dall’altro, di sviluppare le competenze di media literacy e di advocacy dei giovani destinatari del progetto.